How to Write Your Real Estate Marketing Plan

It is imperative for every real estate marketing plan to have an established business plan as well. The business plan steers real estate marketing efforts to a direction one has envisioned. Instead of vague goals and limited information, the company or the individual knows just how to get there.

Before writing the contents of a marketing plan or (if it has already been set in motion) before taking it to the next level, here are a few pieces of advice to consider:

Simplicity is efficiency. As much as possible, avoid getting caught up in a web of procedures, strategies and tools that are too complicated to implement. Simplicity is still the best recourse. A simple marketing plan is easy to implement because the provisions or attendant requisites are not that difficult to understand. Complicated plans tend to be ambiguous, thus causing implementation issues. It is also an advantage to accommodate and implement a plan that is simple because loopholes and other such errors are easy to spot and correct.

Tie it to a goal. In the process of implementation, remember the goals originally set out in the business plan. These goals are guideposts as well as constant reminders that will help launch a set of marketing strategies. The marketing plan must always be in congruent with the business plan.

Be firm and flexible. It is challenging, but if a company, an agent or a broker manages to formulate a marketing plan that is both flexible and firm, it is easier to learn to adapt. Flexibility is the ability to change with the constantly changing marketplace. A marketing plan which is flexible and at the same time firm provisions is resilient to unpredictable supply and demand patterns and can shift gears without falling prey to collateral damage.

Formulating and writing a marketing plan involves a few things:

First, draw out all thoughts and ideas that come to mind. Using a mind map or a concept map can be very helpful. Leave no stones unturned. Account for every perception brought forth. Even if some of these may not be of use for the present, they can always be utilized for future use. Be open to anything and everything. During brainstorming stage, all ideas are correct. What matters is that a bunch of these ideas can address present issues.

Secondly, organize and select. A disorderly marketing plan is doomed to fail. Streamline ideas generated during brainstorming. Select those that are applicable to present circumstances. Do not discard those that are not applicable. Store them in an easily retrievable file folder or device as they can still be used for future brainstorming sessions.

The third step is to create real estate marketing strategies suitable to identified needs. Such strategies should also be mindful of other factors like existing resources, area/s of concentration or specialty (i.e. residential homes, condominiums, memorial lots, etc.), target audience and the like. For instance, if area of concentration is residential, it is best to use a strategy that can capture the essence of a home so that it easily appeals to families or people planning to build a family. The company or individual may opt to produce real estate notepads shaped like houses. Another option would be to use real estate marketing postcards designed in such ways as to earn the sympathy and/or appreciation of homey individuals or those individuals who would rather live in houses instead of condominiums.

Document. Fourth and final step, depending on preference, is to document everything. Incorporate all components of the final marketing plan in a single document. This will serve as a guidebook of sorts whenever you feel the need to revise the plan or take it to the next level.

By Sara Goldman,

Real Estate – Encompasses Land

Real estate this term includes buildings, plot, land, fences, wells and other fixed assets which are immovable. Real estate or real property in civil law jurisdiction is termed as immovable property. To put hands in real estate requires a bid investment. Every piece of land has is own qualities. Experts are called to find out the market value of a particular piece of land.

In purchasing and selling of real estate requires a lot of formal paper works done. There are several agreements made as a deal starts to take place. In the beginning there is no lawyers included but MOU (Mutual Consent Undertaking) is made between the two parties i.e. the purchaser and the current holder or owner of the property.

Whenever we look out to buy any resale flat they are various agreements and documents which has to be checked by the purchaser and also appoint a licensed Surveyor who is qualified to verify all the documents. There several essential documents such as sale agreement,power of attorney, share certificate, the very first agreement made on builders name, the current month bill of electricity, maintenance bill of society,municipality bill,transfer certificate and NOC from the society, corporation water supply is available,all property tax bill paid till current date etc.

If the flat is taken on loan then it is a must to go to the bank which has sanction the loan over the property and has all the original documents.

It important to check out that are there any other personnel loans or debts in the name of the owner of the flat your planning to buy which can give you problems in the future.

There are two ways in which a real estate transaction takes place first one where there are brokers involved from both the side and the second is direct transaction between the parties. There are advantage and disadvantage of direct deal advantage is that the 2 percent commission money which is to be given to the broker is saved but on other hand the details search that broker does about the documents of the flat and helps you till the deal is flourish with all the formalities of the registration work and name transfer which you have to do if broker does not exist.

If it’s your first time in real estate deal than it’s wiser to choose a reliable broker who is trust worthy. You have to pay 2 percent of the deal but you will be tension free of fraud which can happen to you. The brokers are bodies which act as the intermediary between the selling and the purchasing party. Their work is to market the best piece of property and sell them in highest price to earn good commission.If the broker is from the purchaser’s side its his work to give the deal according to the purchasers budget.

Whenever a purchaser chooses his agent he has to make an agreement between the him and the agent that the agent will assist the buyer to select the real estate and help him out till all the legalities of the deal is not finished over a share of commission in return to the agent.