Twitter marketing as a method to build your online business should be considered a very essential marketing too. Many top online businesses today, use twitter for its search tool as a research source, messaging utility, measurement source, broadcasting system and networking system. You can get the best results from Twitter if you use it in a proper and ethical manner.
How do you use twitter marketing strategies? How effective is it?
Follow these steps:
1. Do not follow a large number of people or companies on Twitter at first until you know how to use it properly. If there is too much variance between how many people you are following and how many people are following you Twitter will not allow you to add any more to your “following” category.
2. In your daily tweets you should only send sales related messages in a ratio of 1 to 5. That gives you should only send one product or service related to it for every five messages in total. The other messages should contain either short statements, quotes or valuable links that your followers will find useful. Any more than this and your followers may get the impression that you are spamming them with your sales propaganda.
3. You should realize that an effective communication is not to just to give content to readers so they read it, but there should also be response from them. And here Twitter helps you to have conversation with them. When they can give you their comments and you can also reply them, it helps to build a relationship. It is considered as a global chat room, where you can interact with thousands of people and can enhance your social circle.
4. Twitter is being widely used by a number of celebrities; almost all these celebrities have a very large number of followers. And many successful and lucrative businesses also use Twitter because you can easily find a large number of followers here. There is not any hard and fast rule how Twitter should be used by businesses for marketing. Just remember that your purpose is marketing. No matter the size of your business you can attract large benefits from using Twitter properly and ethically. The average Twitter user sends six tweets per day. Businesses with the most effective twitter marketing strategy to build their online business send out one tweet per hour. With this in mind it is not necessary to have a large number of product or service updates regularly, but you should provide your followers with a lot of valuable information no different than any other marketing method you use.
5. Your main purpose is to enhance the loyalty of customers. And having a relationship and proper interaction with them via Twitter, will help you a lot to let your loyal customers feel special as if you are communicating directly to them.
Don’t miss the opportunity to use Twitter marketing as tool to bring more customers to your business and keep them informed as strategy to build your online business. If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.